5 Common Mistakes To Avoid In Designing Custom Lotion Boxes

Lotion Packaging Boxes with the perfect design and graphics make your product customers’ first choice. But do you know the custom lotion boxes that misfit the product inside can negatively impact your brand and the targeted audience?

Here are five mistakes to avoid while getting custom lotion packaging boxes. Read ahead to save your brand from the hustle of updating custom packaging boxes after investment in boxes that are futile.

Selecting The Wrong Packaging Material

Several kinds of custom packaging materials are available in the market. There are four common types of packaging materials for lotion boxes: corrugated , rigid, Kraft paper, and cardboard.

Cardboard boxes have a smooth surface that is ideal for printing and finishing. But, here, most product owners get confused. This is the biggest mistake of brands which is not acceptable at any cost. If your custom lotion packaging box material is not per the product requirement, you cannot expect higher sales.

For instance, if your brand sells lotion and serum products, you can get cardboard packaging. In order to show your organic approach toward the environment, you can choose the custom Kraft lotion boxes.

But always keep in mind to get the lotion packaging boxes that can meet the product packaging solutions. You can get any shape, size, and material of your choice—study the product nature, brand approach, and the latest cosmetic packaging boxes. Otherwise, there will be no option left for your brand to face low recognition in the market.

Targeting Erroneous Audience 

Before designing the custom lotion boxes, your brand must have knowledge about the targeted audience. The audience information helps your brand create the lotion boxes according to the customers’ needs and choices.

Usually, lotion product is unisex. Both males and females can apply. The females try to get the lotion packed in vibrant color packaging, but males are inclined to light and dusky colors. So, your lotion box packaging must address both genders.

Therefore, your brand must consider the targeted audience that can appeal to all customers equally. It supports the brand in getting higher sales regularly.

Avoid Overdoing In Designing 

The Well designed custom lotion boxes look great to your customers’ eyes when they enter the market to buy the lotion. Indeed, the custom packaging appeals to the buyers and makes up their minds to use your brand. But if you go overboard with designing and embellishment, it will have a negative impact. Everything looks good in a limit.

Getting the wrong packaging and decorating it with too much design and text makes it look overcrowded. It lets your brand custom boxes away from their purpose of designing. Add-ons make the custom lotion packaging boxes look premium. But you should get the simple yet captivating custom lotion packaging.

Market research shows that leading brands, particularly cosmetic ones, try to update their packaging from time to time. But they prefer the minimum text and leave the side spaces with the very minute craft work.

Never Utilize Every Nook Of Custom Lotion Packaging Boxes

It is good to tell the customers about your cosmetic brand through your custom printed lotion boxes. But designing and printing on each and every nook of the custom lotion packaging boxes does not seem good at all.

The overprinted custom boxes cannot forward your message to the customers as the customers cannot get the exact information you are trying to convey. So, try to provide essential information about the product or the brand.

Packaging experts recommend printing inside and outside of the custom packaging boxes wholesale. But still, you should be careful while printing as these custom printed lotion boxes ensure the higher ranking of your brand in the competitive world.

So, keep yourself limited when it comes to printing the information and other brand slogans. You can grab the customers’ attention more efficiently by keeping the space empty a little bit.

Overlooking The Final Finishing

The custom cosmetic boxes look incomplete without any final finishing. Cosmetic products come in various beautiful designs and appealing colors, so your custom printed packaging too. But to save money, brands try to overlook this significant step of box customization.

It is the last step in custom customization of custom lotion packaging boxes, but it is crucial. It’s like the icing on the cake. Without the proper lamination or any shiny look, your high quality custom boxes might look outdated and dull to your potential customers.

Also, deciding first which type of boxes you need is better. It may help your brand from the hustle of a perplexing situation at the end time to decide the finishing options. It is necessary for the brands with the lower sales rate to give the customers some distinction to buy your brand.

These are prevalent mistakes seen in the market. The design can be helpful for the brands but also damage the reputation. Therefore, designing the custom lotion boxes must be done carefully to avoid any negative impact.

Therefore, thinking before action is a must in the case of designing custom lotion boxes. It will help your cosmetic brand get recognition and better perks in the market.

Order your high-quality lotion wholesale from CP Cosmetic Boxes to get the custom design your product deserves. We have a wide range of eco-friendly die-cut boxes with the best color schemes available.

So, place your order here to avail of the shortest turnaround time of 15 working days only with free shipping across the USA and Canada!